In an Australian first, Proxima has partnered with Transport for New South Wales to deliver automatic Twitter alerts about transport delays to train commuters. Transport for NSW customers can sign up to receive personalised travel alerts through Twitter. The new service informs commuters of relevant disruptions on the suburban and intercity train networks.
Proxima designed a natural language workflow that allows Twitter users to take advantage of HERE’s new service. All you have to do is tweet @HERE a question and include the #AskHERE tag. @HERE replies with a map, estimated travel time, a link for turn-by-turn directions, personalised to your part of the world. In the US, the answer is in miles, in the rest of the world the results are in kilometres.
Proxima partnered with the Twitter Government and Public Policy teams in the US to deliver this experience. People gained access to a massive repository of contextual voting information at their fingertips in a real-time and conversational format. With each engagement managed and guided by Iris’ Conversation Engine, more and more people were given the opportunity to freely discover the information they needed to make an informed decision.