In an Australian first, Proxima has partnered with Transport for New South Wales to deliver automatic Twitter alerts about transport delays to train commuters.
Transport for NSW customers can sign up to receive personalised travel alerts through Twitter. The new service informs commuters of relevant disruptions on the suburban and intercity train networks. This solution allowed Transport for NSW to merge several Twitter accounts into a single alert account, making planning travel around disruptions easier for commuters.
Signing up to alerts is simple and fast whether the commuter chooses to use Twitter on web or mobile. The traveller starts a Direct Message conversation with @TfNSWAlerts on Twitter or a click through from an embedded button on any site, or any digital ad. Travellers who do not yet have a Twitter account can sign up using a streamlined process, reducing barriers to use
A Welcome Message greets the traveller when they start a Direct Message conversation with @TfNSWAlerts. Quick reply keyboards guide people through how to set up or change alerts, find out more information, or get help with a transport issue.
One of the most powerful features of Iris is the ability to connect to external sources of information, while maintaining a seamless experience within the messaging platform. In this instance, the traveller navigates to a dedicated microsite to set the commute times, while staying within the Twitter platform. Personal data is secure at all stages of the sign up and alert process
Once the traveller selects their commuting stations and times, the traveller receives a confirmation that their sign up was successful.
If there is a rail disruption that meets the route and time criteria set, the traveller receives an alert via Direct Message.
All alerts provide keyboard options so the traveller can navigate through their options to alter or unsubscribe from alerts.
The pilot launched in December 2016 and will run for three months. After this time Transport for NSW will assess the extension of the service to buses, ferries, and light rail.
Read more about the pilot with TfNSW here: Twitter AU